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Gretsch & Bono Partner on New Signature Guitar

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Bono

NEW (GRETSCH)RED RAISES MONEY TO FIGHT AIDS(RED)

Gretsch and Bono have joined forces once again for a new signature guitar model, the (GRETSCH)RED. Bearing the special (RED) logo adorned on the pickguard and truss rod cover, every guitar sold will raise money for the Global Fund to AIDS, tuberculosis and malaria.

The double-cutaway (GRETSCH)RED G5623 Electromatic® Center-Block Bono “Signature” Model puts Bono’s personalized stamp on Gretsch’s new thinline spruce center-block design, which delivers “high gain-friendly” tone and greater control over the kind of feedback players want.

Other premium features include a bound arched maple top with bound sound holes, maple sides and arched back (also bound), maple neck, 22-fret bound rosewood fingerboard with Neo-Classic™ “thumbnail” inlays, dual “Black Top” Filter’Tron™ pickups with three-position toggle switching, and master volume and tone controls, anchored Adjusto-Matic™ bridge with “G”-cutout tailpiece, Grover® deluxe tuners, chrome hardware and deluxe case.

“The (GRETSCH)RED guitar is a guitarist’s dream,” said Bono, co-founder of (RED). “And the reality is that every time someone buys one, it’s raising money to fight AIDS. That money can buy life-saving medicine for pregnant mothers living with HIV, and prevent their babies being born with the virus. They’re the same pills that will help deliver an AIDS Free Generation.”

Since it was founded by Bono and Bobby Shriver in 2006, (RED) has generated more than $275 million for the Global Fund to fight AIDS, tuberculosis and malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services.

Five percent of the wholesale price from each guitar sold will go to the Global Fund.  For more information on (RED), go to www.red.org.

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Posted In: Product Updates & Reviews

Billy Duffy Discusses Career and Gear with Sweetwater Sound

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The Cult’s Billy Duffy recently sat down with Mitch Gallagher of Sweetwater Sound to discuss his storied career and his signature Gretsch White Falcon.

Duffy noted that he was first turned on to the White Falcon via Neil Young, while Brian Setzer’s work in the Stray Cats similarly piqued his interest in Gretsch guitars.

“I’ve always been fascinated with Gretsches as guitars,” Duffy said. “Visually, I always thought it was some mythical beast.”

And once he purchased his original Gretsch, he found that it more than delivered from a performance perspective.

“I was searching for a sound, and people have said to me, ‘Why a Gretsch, and not a Les Paul?’” he explained. “I said, ‘Well, if you think of a Gretsch as an SUV, you wouldn’t drive it down a race track. And you wouldn’t drive a sports car off-road. They do different things.’

“And the other final thing was that I could only afford one guitar, and that was the one. It just became synonymous with the band.”

Watch the entire interview below.

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Posted In: Artists Blogs, Home Page

LP Performs ‘Night Like This’ for WFUV

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Singer/songwriter LP performed a set for WFUV at New York’s Rockwood Music Hall, highlighting several gems from her latest album Forever for Now.

Accompanied by a full band, LP’s powerhouse vocals and whimsical songwriting skill were on full display, especially when playing the single “Night Like This,” which you can watch below.

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Posted In: Artists Blogs

Premier Guitar Reviews G5620T-CB Electromatic Center-Block

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Gretsch G5630T-CB

The Gretsch Center-Blocks continue to get love from the various music mags, including a great review recently from Premier Guitar.

“The 24.6″-scale 5620 is a shining example of how Gretsch’s Electromatic line has evolved over the last few years,” wrote reviewer Shawn Hammond. “What once seemed a dipping of the toes into entry-level waters has, in many ways, become a deep dive revealing impressive quality and beauty. Our review guitar came in a rich “rosa red” gloss-urethane finish through which you can subtly detect grains of the underlying maple spreading across the sumptuous arches and curves. The rosewood-topped maple neck features a 12.5″-radius fretboard inlaid with 22 remarkably clean, neatly dressed medium-jumbo frets. And peaking inside the cat’s-eye soundholes reveals straight, cleanly cut kerfing and no stray glue.”

In summary, PG had this to say:

“Gretsch’s beautiful G5620T-CB has so much going for it. For the price, it packs a serious punch in almost every category, from visual vibe to practical appointments, control flexibility, and ergonomics.”

Read the complete review here.

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Posted In: Product Updates & Reviews

The Decemberists Perform ‘Make You Better’ on Conan

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The Decemberists’ first album in four years, What a Terrible World, What a Beautiful World, won’t be out until Jan. 20, but the single “Make You Better” has already dropped in advance.

The Colin Meloy-fronted band appeared on Conan this week to perform the heart-wrenching track for the first time on television.

Watch the band roll through the lead single below, which drew raves from host Conan O’Brien.

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Posted In: Artists Blogs, Home Page

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