Posted: February 7, 2012
Gretsch is very proud to take players on a musical journey through nearly a century of great Gretsch history by introducing its Roots Collection of acoustic instruments. This exciting new family of banjos, mandolins, resonator guitars, ukuleles and Rancher acoustic guitars feature classically authentic Gretsch designs that transport players to a bygone era well before the company made its acclaimed 1950s entry into the electric guitar world.
The Gretsch Roots Collection’s five new banjo models feature solid modern craftsmanship and sparkling good-time sound and feel while authentically evoking the company’s innovative banjo models of the early 20th century. From the 5-string, mahogany-neck Broadkaster® Deluxe and Broadkaster Special resonator models and Dixie open-back model to the diminutively striking Clarophone™ Banjo-Ukulele and the guitarist-friendly Dixie 6 Guitar-Banjo, all provide a splendid Southern surfeit of outstanding sound, performance and value for established artist, seasoned player and eager student alike.
The Roots Collection also heralds the return of the revered Gretsch New Yorker™ mandolin. Styled after the brightly ringing 1950s classic, a trio of modern-day models—the New Yorker Standard, New Yorker Deluxe and New Yorker Supreme—offer premium features with authentic vintage touches, full-bodied tone, smooth-playing performance and eye-catching design beauty.
Three remarkable Gretsch Ampli-Sonic™ resonator guitars add powerfully distinctive tone to the Roots Collection. The mahogany-body Boxcar™ Standard and Bobtail™ Deluxe each come in round-neck and square-neck models, and the round-neck Honey Dipper™ has a nickel-plated brass body. The heart of each richly resounding guitar is the new Gretsch Ampli-Sonic resonator cone, hand-spun in Eastern Europe from nearly 99-percent pure aluminum for fantastic volume and sonic projection.
At the request of Gretsch fans worldwide, the Roots Collection also presents half a dozen new Gretsch ukulele models. The uke is experiencing one if its phenomenal resurgences in popularity, once again bringing the lilting sounds of the South Sea islands to delighted ears everywhere, Gretsch’s three deluxe ukuleles—the Concert Deluxe, Tenor Deluxe and Tenor Cutaway Electric models—boast premium construction features such as quartersawn solid mahogany top, back and sides; one-piece mahogany necks and handsome semi-gloss finishes. The three standard ukes—the Soprano Standard, Concert Standard and Tenor Standard models—deliver laminated mahogany build and other fine features. All six new Gretsch ukuleles deliver great looks, smooth feel and wonderfully singing tone.
Finally, a great Gretsch name is back with the return of Rancher™ acoustic guitars, which launched a few weeks ago on gretschguitars.com. The rich-sounding model first appeared in the early 1950s with a highly distinctive triangular sound hole and sweepingly elegant pickguard. With a great new five-instrument selection of body sizes, styles and features that combine the best of the guitar’s acclaimed past with the best in modern sound, strength, style and playability, Gretsch now offers the finest of all Ranchers. The new models are the Rancher Folk, Rancher Orchestra, Rancher Jr., Rancher Jumbo Cutaway Electric and Rancher Dreadnought.
Coming MAY 2012
Posted: February 7, 2012
The crew at MusicRadar was quite impressed by the Gretsch Electromatic G5435T Pro Jet, giving it four out of five stars in a recent review.
“The Pro Jet and Double Jet are perfect for Gretsch virgins seeking out great build, playability, tone and good looks,” wrote the website.
MusicRadar also said the guitar is a good way to get your hands on an affordable Gretsch and that it’s “a whole lot of very cool guitar for the money.”
Read the full review here.
Posted: February 6, 2012
OK Go can play instruments with their hands, but they decided to use a Chevy Sonic to reform that task in their latest video for “Needing/Getting.”
Appearing in a commercial airing during the Super Bowl, the Sonic was specially modified with retractable arms to hit or strum 288 instruments along a desert road course. There were 148 black Gretsch G5105 Electromatic CVT III guitars and 140 red Gretsch G5103 Electromatic CVT III guitars, as well as 67 Gretsch G5222 Electromatic Compact amps used in the video.
Check out the epic undertaking below:
The video was sponsored by Chevrolet as a part of its “Let’s Do This” campaign for the Sonic, featuring the car performing outrageous stunts, like skydiving, doing an actual 360 and more. Chevy has also encouraged users to tape themselves completing slightly easier challenges, for the chance to win a Sonic.
A lucky fan can win one of the Gretsch guitars from the video, as well.
Listen to OK Go’s Ultimate Roadtrip Playlist on Spotify here. Then add your favorite driving song to the playlist to enter. Six randomly selected fans will win a free 3-month subscription to Spotify Premium, and one Grand Prize Winner will receive the Gretsch Guitar.
Here’s the part of the playlist that OK Go added. The rest is up to you!
“Little Willy” – Sweet
“Lies” – The Rolling Stones
“Life Is Good” – Los Lobos
“High On Your Love” – Kings Go Forth
“Everybody’s Talkin’” – Harry Nillson
“Popcorn” – Hot Butter
“You Make Loving Fun” – Fleetwood Mac
“Are You A Hypnotist??” – The Flaming Lips
“Tonight You Belong To Me” – Patience & Prudence
“Can You Get To That” – Funkadelic
“The Night They Drove Down Old Dixie Down (Alternate Mix)” – The Band
“Come And Get It” – Badfinger
“Good Times Roll” – The Cars
For more information about OK Go – and to check out some more of their ingenious videos – visit the band’s official website.
Posted: February 3, 2012
This week, The Airborne Toxic Event dropped in on the Late Show with David Letterman to play “All I Ever Wanted,” a track off their 2011 release, All at Once.
It was a special performance, too, as the night was Letterman’s 30th anniversary celebration.
With the Calder Quarter in support, watch TATE take the stage below:
The Airborne Toxic Event also recently showed up on the new Amnesty International-supporting album, Chimes of Freedom: The Songs of Bob Dylan.
The band contributed “Boots of Spanish Leather,” originally released in 1964 on The Times They Are a-Changin’.
Posted: February 2, 2012
Having wrapped up recording their first studio album in five years, British rockers The Cult have set a date for Choice of Weapon‘s release.
May 22 is when the 10-track set drops, via Cooking Vinyl.
The band describes the effort as its rawest and most visceral, encapsulating cinematic visions and themes of love, revolt, and redemption.”
Fans can get an early taste of the album by logging onto the The Cult’s official website, where it is offering a download of the new song “Lucifer.”
The album was written by Ian Astbury and Billy Duffy, recorded in New York City, Los Angeles, the California high desert, and the band’s Witch Mountain studio between July and December 2011. The new release features founding members Astbury on vocals and Duffy on guitars, with drummer John Tempesta and bassist Chris Wyse.
“What we do with The Cult is try and let the songs become who they are. It’s like school children, you try and give them good guidance, but they’re going to end up doing what they want to do. In the end, you have to just relinquish power. You want to capture a feel and document the era when you wrote them. You don’t want to overdo it, or you end up with something like ‘Chinese Democracy.’ You know what I mean?” Duffy said in an interview with Noisecreep.
At this point, The Cult has one show scheduled with Guns N’ Roses on June 29 in Austria. The Cult is working on film and graphic elements to accompany the album’s release, and plans are being confirmed for the band’s 2012 World Tour.
Meanwhile, The Cult’s smash-hit ”She Sells Sanctuary” and Sunshine State rapper Flo Rida’s Top 10 track ”Good Feelin” will be featured this Sunday as a mashup in one of Budweiser’s Super Bowl commercials.
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