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Monthly Archives: February 2013

Cody Ray Slaughter Kicks off Elvis Week on Letterman

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As the youngest person ever to be named an Ultimate Elvis Tribute Artist by Elvis Presley Enterprises, Cody Ray Slaughter has made a name for himself for his version of “The King.”

As such, it was fitting that Slaughter kicked off the Can’t Help Falling in Love with Elvis Week on The Late Show with David Letterman with a performance of “Jailhouse Rock.”

Slaughter, who is currently in the touring production of “The Million Dollar Quartet,” dressed the part in jailhouse stripes and black jacket and jeans while shaking his hips just like Presley.  In addition, Slaughter was accompanied by Gretsch artist Wyatt Maxwell on the guitar.  (more…)

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Goodby, Silverstein & Partners Wins NAMM Award for OK Go Ad

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Once a year, the National Association of Music Merchants (NAMM) turns the spotlight on some of the most creative and engaging ads that feature music instruments and music making. The 2013 winners of the NAMM Excellence Award for Music in Advertising are Goodby, Silverstein & Partners for their Chevy Sonic ad, titled “Let’s Do This/Needing-Getting/OK Go.”

The ad features members of the band OK Go driving a car rigged to play music with a little help from hundreds of guitars, pianos, and percussion instruments positioned along the driving course. Gretsch pitched in 148 black Gretsch G5105 Electromatic CVT III guitars and 140 red Gretsch G5103 Electromatic CVT III guitars to the video, as well as 67 Gretsch G5222 Electromatic Compact amps.

The presentation made at the 2013 NAMM Show held at the Anaheim Convention Center took place in front of 4,000 music-industry leaders at a breakfast session on the final morning of the four-day event. A. Eicoff & Company with UnitedHealthcare / AARP ad titled “Playing for Keeps” and Wieden & Kennedy’s “Music Teacher” for Target took home the days other top honors. (more…)

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GretschTech: Tailpieces

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One of the things that makes Gretsch guitars stand out from the rest of the pack is the unique tailpiece options the company has utilized over the years.

Of course, not all guitars boast one of these metallic accoutrements, but the ones that do seem to suggest a souped-up elegance. Both utilitarian and aesthetically-pleasing, here is a look at the main tailpieces you’ll find on a Gretsch guitar.

Bigsby Vibrato Tailpieces

Developed by Paul A. Bigsby, these vibratos allow the player to bend the pitch of notes or chords with their pick hand with the help of a spring-loaded arm called a whammy bar or tremolo.

Available on Gretsch guitars since the 1950s, the device also makes sure the instrument stays in tune while adding those bending effects. Bend the arm down toward the guitar and the strings will loosen, lowering their pitch. Release the arm, and it’s back to normal.

You can see Bigsby Vibrato Tailpieces on the 1958 Chet Atkins Country Gentleman, the G6118T-LTV 130th Anniversary Jr., the 1959 Chet Atkins Solid Body and the Duane Eddy Signature Hollowbody, among several others. (more…)

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