Tag Archives: Global Fund
Posted: February 5, 2014
But the fact that the legendary band was offering it as a free download via iTunes for 36 hours in order to raise money for the Global Fund to Fight AIDS – through a partnership with (RED) and Bank of America – caused a massive worldwide reaction.
Bank of America originally pledged to donate $1 for each download up to two million, but the success of the campaign prompted them to exceed that mark, as U2 announced Tuesday that the effort raised more than $3 million for the cause.
Now, all proceeds from “Invisible,” which costs $1.29, will go to the Global Fund, as well.