Tag Archives: NAMM
Goodby, Silverstein & Partners Wins NAMM Award for OK Go Ad
Posted: February 5, 2013
Once a year, the National Association of Music Merchants (NAMM) turns the spotlight on some of the most creative and engaging ads that feature music instruments and music making. The 2013 winners of the NAMM Excellence Award for Music in Advertising are Goodby, Silverstein & Partners for their Chevy Sonic ad, titled “Let’s Do This/Needing-Getting/OK Go.”
The ad features members of the band OK Go driving a car rigged to play music with a little help from hundreds of guitars, pianos, and percussion instruments positioned along the driving course. Gretsch pitched in 148 black Gretsch G5105 Electromatic CVT III guitars and 140 red Gretsch G5103 Electromatic CVT III guitars to the video, as well as 67 Gretsch G5222 Electromatic Compact amps.
The presentation made at the 2013 NAMM Show held at the Anaheim Convention Center took place in front of 4,000 music-industry leaders at a breakfast session on the final morning of the four-day event. A. Eicoff & Company with UnitedHealthcare / AARP ad titled “Playing for Keeps” and Wieden & Kennedy’s “Music Teacher” for Target took home the days other top honors. (more…)
Tags: Chevy Sonic, Goodby, NAMM, OK Go, Silverstein & Partners for their Chevy Sonic
Posted In: Artists Blogs | Leave a comment
A Closer Look at the Roots Collection
Posted: February 8, 2012
Yesterday, we officially announced the new Gretsch Roots Collection. For a closer look at some of these new instruments, we recommend this video clip from the 2012 NAMM show when Greg Koch sat down with Gretsch’s Mike Lewis to discuss the line.
Watch and enjoy below:
Tags: Greg Koch, Gretsch Guitars, Mike Lewis, NAMM, The Roots Collection
Posted In: Product Updates & Reviews | 4 Comments
Watch Clips of Paul Pigat Perform at Gretsch Showcase
Posted: January 23, 2012
Cousin Harley’s Paul Pigat and guests help rock the stage at the 2012 Gretsch Showcase. Watch a few clips shot by fans …
Tags: Cousin Harley, Gretsch Guitars, Gretsch Showcase, NAMM, Paul Pigat
Posted In: Artists Blogs, Events | Leave a comment
Gretsch 2012 Showcase Photos
Posted: January 23, 2012
Check out some photos from the 2012 Gretsch Showcase at the NAMM show in Anaheim, Calif.
Tags: Gretsch Guitars, Gretsch Showcase, NAMM
Posted In: Artists Blogs, Events | 1 Comment
Nik & Sam Perform at Gretsch 2012 Showcase
Posted: January 23, 2012
Gretsch-yielding sisters Nik & Sam entertain the crowd at the 2o12 Gretsch Showcase. Watch this footage below as they perform “Boohoo.” Nik is rocking the NEW Gretsch G5022CE Rancher Jumbo Cutaway Electric guitar.
Tags: Boohoo Live, G5022CE Rancher Jumbo Cutaway Electric., gretsch, NAMM, Nik & Sam
Posted In: Artists Blogs, Events, Product Plugs | Leave a comment
