Tag Archives: NAMM
Posted: January 24, 2015
There is admittedly an endless amount of eye candy all across the 2015 NAMM Show in Anaheim, Calif., this week, but let’s be real … Gretsch guitars are gorgeous!
Here are 5 Gretsch guitars to drool over …
Gretsch Custom Shop Bayou Roundup
Built by Master Builder Steve Stern, this Custom Shop axe is truly unreal, as it is covered in alligator hide and has several unique appointments, such as a swamp-themed belt buckle at the bridge, alligator inlays and a gator head on the headstock. Oh, and it comes with a belt buckle to wear and an alligator leather strap, too!
A veritable holy grail among classic electric guitar aficionados, the Gretsch White Penguin combines the gold and glitter of the Falcon with the sleek style of the Duo Jet.
The G6120-1959LTV Chet Atkins Hollow Body is now available in a special limited edition model with a beautiful quilt maple top. All the other special touches are still there, too.
The flagship Chet Atkins Hollow Body has never before been offered in alluring Cadillac Green. Until now. The limited edition G6120 Chet Atkins Hollow Body LTD Cadillac Green is an elegantly verdant version of the quintessential modern 6120, with gold appointments that complete its refined look and style.
1955 Gretsch Custom Shop White Falcon with Red Sparkle Binding
What a beauty! Another Steve Stern custom-build, this White Falcon feature a red sparkle pickguard with matching binding. Numerous authorized Custom Shop dealers engaged in a bidding war during the 2015 NAMM Show for this one.
Posted: January 23, 2015
Watch this video for a quick tour around the Gretsch booth at the 2015 NAMM Show in Anaheim, Calif.
Posted: March 3, 2014
During the 2014 NAMM Show in Anaheim, Calif., earlier this year, Andertons Music stopped by the Gretsch Showcase to check out some of the new products.
Watch both clips below.
Posted: January 24, 2014
Not to boast too much, but we think Gretsch guitars are pretty darn gorgeous. See some of the latest beauties in this quick video tour of the Gretsch Booth at the 2014 NAMM Show. Also, check out our photo gallery on Facebook featuring more Gretsch guitars and a few of our Gretsch artists.
Posted: February 5, 2013
Once a year, the National Association of Music Merchants (NAMM) turns the spotlight on some of the most creative and engaging ads that feature music instruments and music making. The 2013 winners of the NAMM Excellence Award for Music in Advertising are Goodby, Silverstein & Partners for their Chevy Sonic ad, titled “Let’s Do This/Needing-Getting/OK Go.”
The ad features members of the band OK Go driving a car rigged to play music with a little help from hundreds of guitars, pianos, and percussion instruments positioned along the driving course. Gretsch pitched in 148 black Gretsch G5105 Electromatic CVT III guitars and 140 red Gretsch G5103 Electromatic CVT III guitars to the video, as well as 67 Gretsch G5222 Electromatic Compact amps.
The presentation made at the 2013 NAMM Show held at the Anaheim Convention Center took place in front of 4,000 music-industry leaders at a breakfast session on the final morning of the four-day event. A. Eicoff & Company with UnitedHealthcare / AARP ad titled “Playing for Keeps” and Wieden & Kennedy’s “Music Teacher” for Target took home the days other top honors. (more…)