Tag Archives: NAMM

Andertons Music Tours Gretsch Showcase at NAMM

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During the 2014 NAMM Show in Anaheim, Calif., earlier this year, Andertons Music stopped by the Gretsch Showcase to check out some of the new products.

Not only did they run through the offerings from the Gretsch’s Roots Collection, but they also checked out an Electromatic Pro Jet with Bigsby in a stunning Silver Sparkle finish.

Watch both clips below.

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Glimpse the Gretsch Booth at the 2014 NAMM Show

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Tom Petersson

Cheap Trick's Tom Petersson hanging in the Gretsch Booth at NAMM.

Not to boast too much, but we think Gretsch guitars are pretty darn gorgeous. See some of the latest beauties in this quick video tour of the Gretsch Booth at the 2014 NAMM Show. Also, check out our photo gallery on Facebook featuring more Gretsch guitars and a few of our Gretsch artists.

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Goodby, Silverstein & Partners Wins NAMM Award for OK Go Ad

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Once a year, the National Association of Music Merchants (NAMM) turns the spotlight on some of the most creative and engaging ads that feature music instruments and music making. The 2013 winners of the NAMM Excellence Award for Music in Advertising are Goodby, Silverstein & Partners for their Chevy Sonic ad, titled “Let’s Do This/Needing-Getting/OK Go.”

The ad features members of the band OK Go driving a car rigged to play music with a little help from hundreds of guitars, pianos, and percussion instruments positioned along the driving course. Gretsch pitched in 148 black Gretsch G5105 Electromatic CVT III guitars and 140 red Gretsch G5103 Electromatic CVT III guitars to the video, as well as 67 Gretsch G5222 Electromatic Compact amps.

The presentation made at the 2013 NAMM Show held at the Anaheim Convention Center took place in front of 4,000 music-industry leaders at a breakfast session on the final morning of the four-day event. A. Eicoff & Company with UnitedHealthcare / AARP ad titled “Playing for Keeps” and Wieden & Kennedy’s “Music Teacher” for Target took home the days other top honors. (more…)

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A Closer Look at the Roots Collection

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Yesterday, we officially announced the new Gretsch Roots Collection. For a closer look at some of these new instruments, we recommend this video clip from the 2012 NAMM show when Greg Koch sat down with Gretsch’s Mike Lewis to discuss the line.

Watch and enjoy below:

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Watch Clips of Paul Pigat Perform at Gretsch Showcase

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Cousin Harley’s Paul Pigat and guests help rock the stage at the 2012 Gretsch Showcase. Watch a few clips shot by fans …

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