Tag Archives: Super Bowl
Posted: February 12, 2014
After originally premiering a sixty second clip of their song “Invisible” during the Super Bowl, U2 has now unveiled the full video.
Directed by Mark Romanek, the black and white clip was shot over a three day period in January at an airport hangar in Santa Monica, Calif.
U2 launched a partnership with (RED) and Bank of America during Super Bowl Sunday by offering “Invisible” as a free download for 36 hours. Bank of America donated $1 for each download, raising $3 million to support The Global Fund to Fight AIDS, Tuberculosis and Malaria. All proceeds from the song on iTunes continue to go to (RED) for the Global Fund.
Produced by Danger Mouse, “Invisible” is due on U2′s forthcoming 13th studio album.
Posted: February 5, 2014
But the fact that the legendary band was offering it as a free download via iTunes for 36 hours in order to raise money for the Global Fund to Fight AIDS – through a partnership with (RED) and Bank of America – caused a massive worldwide reaction.
Bank of America originally pledged to donate $1 for each download up to two million, but the success of the campaign prompted them to exceed that mark, as U2 announced Tuesday that the effort raised more than $3 million for the cause.
Now, all proceeds from “Invisible,” which costs $1.29, will go to the Global Fund, as well.
Posted: April 6, 2012
Eleven of the cherry and black Gretsch Electromatic G5103 CVT III guitars that were used in OK Go’s viral “Needing/Getting” music video are now available for purchase.
In the video, which first aired during Super Bowl XLVI and currently has over 18,000,000 views on YouTube, the band played their song by driving a van through a complex set up of instruments forming a chain reaction of sounds.
Gretsch was represented by 288 guitars used in the video, and the 11 available models feature wear marks and have been preserved in their dusty “as is” condition.
One of the 50 G5222 Electromatic amps used in the music video also comes with the packages, as well as a Fender cord, a letter of authenticity signed by each member of the band and the president of Gretsch guitars, and a photo of the guitars taken on set while making the video.
Pick up your “Needing/Wanting” Gretsch package here. Proceeds will support the Fender Music Foundation’s mission to provide music education to children and adults across the country.
Posted: February 6, 2012
OK Go can play instruments with their hands, but they decided to use a Chevy Sonic to reform that task in their latest video for “Needing/Getting.”
Appearing in a commercial airing during the Super Bowl, the Sonic was specially modified with retractable arms to hit or strum 288 instruments along a desert road course. There were 148 black Gretsch G5105 Electromatic CVT III guitars and 140 red Gretsch G5103 Electromatic CVT III guitars, as well as 67 Gretsch G5222 Electromatic Compact amps used in the video.
Check out the epic undertaking below:
The video was sponsored by Chevrolet as a part of its “Let’s Do This” campaign for the Sonic, featuring the car performing outrageous stunts, like skydiving, doing an actual 360 and more. Chevy has also encouraged users to tape themselves completing slightly easier challenges, for the chance to win a Sonic.
A lucky fan can win one of the Gretsch guitars from the video, as well.
Listen to OK Go’s Ultimate Roadtrip Playlist on Spotify here. Then add your favorite driving song to the playlist to enter. Six randomly selected fans will win a free 3-month subscription to Spotify Premium, and one Grand Prize Winner will receive the Gretsch Guitar.
Here’s the part of the playlist that OK Go added. The rest is up to you!
“Little Willy” – Sweet
“Lies” – The Rolling Stones
“Life Is Good” – Los Lobos
“High On Your Love” – Kings Go Forth
“Everybody’s Talkin’” – Harry Nillson
“Popcorn” – Hot Butter
“You Make Loving Fun” – Fleetwood Mac
“Are You A Hypnotist??” – The Flaming Lips
“Tonight You Belong To Me” – Patience & Prudence
“Can You Get To That” – Funkadelic
“The Night They Drove Down Old Dixie Down (Alternate Mix)” – The Band
“Come And Get It” – Badfinger
“Good Times Roll” – The Cars
For more information about OK Go – and to check out some more of their ingenious videos – visit the band’s official website.